Product Description
One of the largest consumer markets of the world, India is made up of lots and lots of small consumers-- each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.
In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
Product Details
Title: | Lilliput Land: How Small Is Driving India'S Mega Consumption Story |
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Author: | Rama Bijapurkar |
Publisher: | Penguin |
SKU: | BK0489082 |
EAN: | 9780143465492 |
Number Of Pages: | 304 |
Language: | English |
Binding: | Hardcover |
Country Of Origin: | India |
Release date: | 7 March 2024 |
About Author
RAMA BIJAPURKAR is a business adviser, independent director on boards of blue-chip corporate and academic institutions, researcher, and academic. She describes her work as ‘bringing the “people view” to business strategy and public policy’.
Rama is the author of influential books on Consumer India―We Are Like That Only: Understanding the Logic of Consumer India (2007) and A Never-Before World: Tracking the Evolution of Consumer India (2013). More information can be found at www.ramabijapurkar.com